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it's a scary moment.

Your product and your customers are pointed in opposite directions. Your best best is to pivot, right ?

 

Wrong.
context matters.

Pivoting will make no difference if your context is barren. In a fertile context on the other hand, even crazy ideas take off.

Fertile and barren context
 
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context is key.

Know your situation, setting and conflict right at the start and ensure your product is grounded in reality

 
design moments.

Your customers will remember your offering as a collection of moments. Next, design your key moments with experience design 

Expeience Design
 
System Design
design emotions.

Customer interactions with your systems evoke emotions. Then, design the emotions you want them to feel, moment by moment with system design.

 
create flow.

Your customers pay for flow. Now, connect people, products and policy to create flow with form design

Form Design
 
Experiment Design
design experiments.

Failure is inevitable but should not be insufferable. Finally, create bets and psychological safety with experiment design

 
welcome.

Startup by Design is designed to get you to product-market fit with less pain and is used by startups worldwide.

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what startups are saying
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Lukacz Korecki 
Founder CTO, EnjoyHQ

Rana’s approach is zero fluff. It is all about making progress in tangible ways. If you feel stuck with the way you build product today or want to take your business to the next level, Rana can help you navigate those challenges using experiment-driven strategies. The insights and clarify we gained from Rana’s advice are priceless.

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Janine Shea
Founder CEO, Flex

Startup by Design saved us so much money in web design and development costs. Rana helped us identify our most valuable customers so we could invest in the features and functionality that produce the greatest return.

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Veronica Orvalho
 
Founder, Didimo

Meeting Rana was life-changing. Throughout the sessions we shared, I was able to unpack in a structured way the key elements to start designing our product and define the correct questions and direction on how to understand our target users. Most importantly it helped me discover the meaning behind the core essence of why we created our technology.