product-market fit is hard
We know. We've helped hundred of startups.
start with A GOOD experience.
Finding product-market fit starts with a good experience. Sounds obvious, but with founding engineers who love to build, veering off-course is common. You need another voice in the room.
good judgement matters.
You should hire designer co-founders if you can find them. In the early stages though, renting good judgement is easier than hiring it.
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We've worked with highly demanding, world-class clients and know what good looks like.
START with A walk-through
A 60-min b.s. free critique to surface all the breaks in your experience. Realistic prototypes or working products only. No powerpoints.
It's tough love, delivered softly.
ONE-TIME
You need just one 60-min session to see what you're missing.
$499
per session
SECOND TIME
You need to come back a few more times as your product matures.
$399
per session
4-SET
You need a block of 4 sessions to work it out.
$299
per session
invest wisely.
Invest as little or as much as you need to get your product on track. A startup is running on scarce resources, but baking in a bad experience is the most expensive kind of mistake you can make.
join the tribe.
Join our community of hundreds of startups who've benefited from our zero-fluff approach to fixing experience.
schedule now.
Limited slots so don't wait too long.
what startups are saying
Lukacz Korecki
Founder CTO, EnjoyHQ
Rana’s approach is zero fluff. It is all about making progress in tangible ways. If you feel stuck with the way you build product today or want to take your business to the next level, Rana can help you navigate those challenges using experiment-driven strategies. The insights and clarify we gained from Rana’s advice are priceless.
Janine Shea
Founder CEO, Flex
Startup by Design saved us so much money in web design and development costs. Rana helped us identify our most valuable customers so we could invest in the features and functionality that produce the greatest return.
Veronica Orvalho
Founder, Didimo
Meeting Rana was life-changing. Throughout the sessions we shared, I was able to unpack in a structured way the key elements to start designing our product and define the correct questions and direction on how to understand our target users. Most importantly it helped me discover the meaning behind the core essence of why we created our technology.